FACEBOOK PPC ADEVRTISING
Facebook paid advertising is a simple, cost-effective, and efficient marketing option for Hotels especially those with limited time and marketing budgets. When it comes time for your hotel to do a big promotional campaign or sales push, Boosted Posts are not enough. Instead, it’s far better to create an actual ad campaign with a specific, fine-tuned target audience. If you’re not getting the most out of your Facebook advertising campaign, or you don’t have one at all and would like more information about how Facebook ads can benefit your hotel, then get in touch today, we can help.
WHY FACEBOOK ADVERTISING CAN DRIVE DIRECT BOOKINGS?
Facebook Advertising is a great way to promote your hotel to potential new travellers by showing your ad to an audience that is specifically defined by you. Facebook users have then the ability of sharing and engaging with your hotel brand with friends and family creating awareness and driving interest. Unlike Google advertising, in Facebook, you can bid on age, gender, interests, education or relationship status while in Google bids are based on relevant keywords. In Facebook advertising, cost per click are generally cheaper than Google so it allows you to target specific segments at much lower cost. It also provides the ability of adding images and call to action ( likes) to your hotel ads which can increase conversion and level of engagement.
Whether you want to increase awareness for your hotel to a specific market or improve conversions for a booking promotion or perhaps increase signups for your hotel’s loyalty program. Our experienced team will handle every step of the campaign from set-up through to bid management ensuring that you achieve your campaigns goals. This includes:
- Research of your brand on social medium and strategy development
- Define your target audience & segmentation
- Configuration of ad copies including images and call to actions
- Budget control and bid management
- Reporting and recommendations