HOW CAN META SEARCH ADVERTISING INCREASE MY DIRECT BOOKINGS?
2018 is the year of metasearch and hoteliers should allocate part of their budget in metasearch marketing and include it in their core marketing plan. For hoteliers, meta search marketing is a huge revenue generator and a way to shift share from the OTAs to the property website. Each booking coming from Metasearch site is one less booking via the OTAs. Take advantage of this new way to level the playing field with OTAs throughout the quickly-growing meta search eco-system. Diamonds Search Marketing can help you get started with metasearch marketing on: TripAdvisor, Google Hotel Ads and Trivago.